Buy International Marketing Strategy Fifth Edition by Isobel Doole, Robin Lowe ( ISBN: ) from Amazon’s Book Store. Everyday low prices and. Following the new syllabus of the international marketing section of CIM qualifications, this should also serve as reading International Marketing Strategy: Analysis, Development and Implementation. Front Cover. Isobel Doole, Robin Lowe. Following the new syllabus of the international marketing section of CIM qualifications, this should also serve as reading International Marketing Strategy: Analysis, Development and Implementation. Front Cover · Isobel Doole, Robin Lowe.
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She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.
Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the markehing of the international marketing student and practitioner in an up to date an innovative manner.
It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing.
The book is divided into sstrategy main subject areas, analysis, strategy development and implementation.
Books by Isobel Doole (Author of International Marketing Strategy)
In each of the key subject areas the book continues to stress the importance of building the skills, aptitudes and abilities of managers in order to equip their firms to compete effectively in the global marketplace.
Changes to the fourth edition include additional chapters on enabling technologies in international marketing, focussing upon the increasing use of technology solutions in gaining international business, and narketing ethical issues in IM.
A new, more practical and applied learning approach to planning is introduced throughout the text integrating into the text much of the planning material from previous editions.
For instance, the special focus at the end of each section will be replaced by a focus on international planning and its application by the student to a ‘live’ case study. The pedagogy has been enhanced to provide lecturers onternational students with far better tools for learning and teaching. New case studies are included at the end of each chapter to stimulate a discussion of both the specific issues of the chapter but also how the chapter topic is integrated diole the wider context of international intsrnational strategy.
Within each chapter are two management dilemmas and approximately six illustrations including wider geographical coverage of the international marketing illustrations stragegy updated examples relevant to the current international marketing issues.
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International Marketing Strategy by Isobel Doole
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Books by Isobel Doole
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