Zygmunt Bauman in his sociological work Liquid Modernity would tell us that we are increasingly finding ourselves in a time of ‘interregnum’. The concept of hypermodernity was introduced by the French social theorist Gilles Lipovetsky. In a hypermodern culture, he wrote. But there are now signs – argues GillesLipovetsky, one of the most original social thinkers in Francetoday – that we’ve entered a new phase of.

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Results from the European Communication Monitor show that European communication professionals are helping their organisations to function in a hypermodern culture. Hypermodern Times by Gilles Lipovetsky. Here, man uses natural science to try to explain that thoughts, feelings—even consciousness—have material causes that are subject to the laws of nature and, therefore, are possible to manipulate and predict. Larissa Arantes rated it really liked it Feb 17, Livia rated it really liked it Oct 08, We are owned by the things we buy but also buy these things with the deliberate intention of using them to achieve our own pleasure.

Ksenia Klykova rated it really liked it Jul 13, Frequency based on scale points Paperback90 pages. See figure 2 for an overview. The interview, conducted by Charles, crystallizes the previous pages by compelling Lipovetsky to boil his ideas down to concise but insightful paragraphs, while also revealing some interesting and sometimes amusing views into the author’s own background and education. Lipovetsky is an important thinker in France and his ideas and responses to current intellectual debates surrounding modernity and postmodernity discussed in this book will travel well.

Rubi rated it really liked it Apr 02, Meanwhile, the management of organisations is constantly confronted with all kinds of contradicting interests and opinions, not only outside the organisation but also inside by their hypermodern employees.

But there are now signs – argues Gilles Lipovetsky, one of the most original social thinkers in France today – that we’ve entered a new phase of ‘hypermodernity’, characterized by hyper-consumption and the hypermodern individual.


Hypermodern Times: Gilles Lipovetsky | Break The Code

Even the hypermdoern liberal humanist framework of the secular Enlightenment has fallen to this accelerated future, a realm where the individual is thrown back on commodity nihilism and corporate performativity.

We are identifying with them, revising them, and choosing them. I recognized myself and society in these pages.

Most of them believe that it has already changed stakeholder communications, while hyperomdern majority thinks that it will further change communications in the next three years.

That is also expected of organisations: Results from the European Communication Monitor show that communication professionals in Europe are aware of the changes that are taking place showing that the profession has a good starting position to help organisations surviving in hypermodern times. To ask hypermoderh readers questions about Hypermodern Timesplease sign up. Goodreads helps you keep track of books you want to read.

Hypermodern Times: Gilles Lipovetsky

In the essay, GL proposes his theory of post-post-modernism, or hypermodernity. The three parts together open a window into the mind of one of today’s most interesting thinkers. Jessica rated it really liked it Apr 07, Happy times of a mythic past were now promised for the future as aspiration, and the present was one of endless progress.

A typical hypermodern organisational lipogetsky is that organisations have to be open and flexible but at the same time should carefully manage and control their internal and external environment in order to reach their goals for example to earn a profit and to increase employment.

This book presents a highly original new way of thinking about modern society and the individual. Le futur devient plus incertain, la peur du terrorisme montre que la vie est toujours en danger.

Everything worries and alarms them, and there are no longer any beliefs systems to which they can turn for assurance. The book will provide an excellent overview of the theories of modernity, post modernity and hypermodernity for the upper level student.

Participation of European organisations in societal debates www. A little more than 42 per cent consider their organisation as transforming from modern to postmodern, with more emphasis on knowledge, IT, flexible adjustment of the workforce, innovation and an ethics of virtues. Do we see the beginning of a new culture wherein neuroscience truly can influence mankind’s big questions of peace, happiness, financial security, and global health? Instead the global elite wander in worlds of psychosomantic symptoms and obsessive-compulsive behavior, depression, lipovetsy and suicide, along with self-deprecation and the loss of memory and history.


Hyperconsumption is a consumption which absorbs and integrates more and more spheres of social life and which encourages individuals to consume for their own personal pleasure rather than to enhance their social status. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change and hyper individualism.

The deregulation in the economic sphere brought with it a deregulation of the base set of secular norms and functional scripts that had guided the Fordist era, and now in the neo-modern moment we see the deregulation of self and identity; or, what many term the fragilization of the earth.

Lipovetsky sees ills of Western civilization more as transitional. Gerardo rated it really liked it May 01, Caio Miranda rated it really liked it Apr 24, And the hypermodern individual, while oriented towards pleasure and hedonism, is also filled with the kind of tension and anxiety that comes from living in a world which has been stripped of tradition and which faces an uncertain future.

Modern rationality is also in overdrive, causing continuous change and flexibility. Leave a Reply Cancel reply Enter your comment here Lipovetsky puts the new era in the context of modernism and postmodernism, hypermocern elegantly describes its many paradoxes. With the death of Utopianism comes the dark and bitter truth of technocapitalist globalism, a world where ,ipovetsky tourism hypsrmodern the order of the day and nostalgia plays havoc with our local cities formulating distinct enclaves of memory and desire.

Three different hylermodern of organisations in Europe as seen by communication professionals www.